About Mark
Career Objective
Seeking new career opportunities in Program Management and Product Management.
I'm a program manager and project manager who thrives at the intersection of technology and business strategy. Over the years, I've led cross-functional teams through digital transformations, product launches, and complex system integrations across streaming, sports betting, and broader tech and media. My specialty? Taking big, messy problems and breaking them down into manageable, executable plans using proven project management methodologies.
My experience spans media, technology, gaming, and digital platforms. Whether it's launching a sports betting app in multiple states or integrating systems from billion-dollar acquisitions, I focus on clear communication, smart prioritization, and getting things done. I'm PMP and CSM certified with a proven track record of implementing Agile methodologies that actually work.
What drives me is the challenge of aligning diverse teams around a common goal and watching complex initiatives come together seamlessly. I believe in process that serves people, not the other way around.
Experience
Led program management for Caesars Entertainment's flagship mobile betting platform, driving expansion across the U.S. market with integrated rewards ecosystem.
Program Management
- Spearheaded go-to-market launches across 7 new states, collaborating with SVPs from Product, Engineering, Marketing, Compliance, and Payments to onboard 25M+ new users.
- Orchestrated M&A-related app rebranding that supported a $100M national advertising campaign, delivering on time and under budget.
- Partnered with Marketing and Design teams to execute comprehensive rebranding initiatives with engineering teams.
- Implemented incident response processes and root cause analysis frameworks, reducing MTTR and creating a blame-free postmortem culture.
Product Development
- Drove feature development for the Caesars Sportsbook app based on Voice of Customer insights and market analysis.
- Managed 5+ concurrent cross-functional projects focused on user experience enhancements, resulting in a 20% boost in Net Promoter Score.
- Coordinated efforts across 10+ internal and external teams to meet business and regulatory requirements, tracked through New Relic dashboards.
- Led product stability initiatives that delivered 50% faster app loading times and reduced customer service touchpoints by 30%.
Leadership & Team Management
- Drove cross-functional, large scale 0 to 1 (inception through product delivery) programs for Caesars Sportsbook app expansion and Go-To-Market execution.
- Managed integrated teams of external program managers, ensuring consistent delivery quality and timeline adherence.
Managed post-merger integrations and strategic alignment for AT&T's newly acquired media properties, including Xandr and Warner Bros. Discovery assets.
M&A Integration
- Led post-merger integration efforts for Xandr (online advertising) and Warner Bros. Discovery properties (HBO, MAX, CNN, TBS, TNT).
- Developed and managed multimillion-dollar program budgets while consistently exceeding OKR targets.
- Created comprehensive integration strategies that boosted employee satisfaction by 35% during the transition period.
- Delivered $10M+ in cost savings through strategic platform consolidation and system synergies.
Leadership & Operations
- Directly managed 3 program and project managers, providing mentorship and performance guidance.
- Established documentation standards and led training programs for newly integrated teams.
- Implemented performance review processes and goal-setting frameworks that improved team productivity.
Drove digital innovation initiatives across Paramount's portfolio of iconic brands, launching new platforms and pioneering voice technology integration.
- Successfully launched Paramountnetwork.com and delivered cutting-edge web, mobile app, OTT, and Alexa integrations.
- Pioneered Viacom's first Alexa Skill for The Daily Show, achieving 25K+ user adoption within 3 months.
- Transformed release processes across 4 major brands, cutting cycle times by 50% through Agile methodology implementation.
- Managed the rollout of 50+ features across multiple platforms, coordinating design, development, QA, and executive communications.
Specialized in streaming technology and ad tech solutions for Viacom's global brand portfolio.
- Led streaming and advertising technology initiatives across Comedy Central, MTV, Paramount, and VH1.
- Launched live and on-demand streaming capabilities with dynamic ad insertion, generating $10M+ in annual revenue.
- Coordinated major live events including the 2016 Daily Show Election Special, reaching 200K+ digital viewers.
- Developed free trial systems for MVPD subscribers that captured 100K+ new users.
Enhanced content management systems and editorial workflows for one of the web's most viral content platforms.
- Managed comprehensive CMS enhancements focused on security, editorial tools, and user experience in an Agile environment.
- Coordinated daily deployments and QA processes that enabled rapid feature releases.
- Collaborated with product and engineering teams to streamline development workflows and improve deployment efficiency.
Led Agile development teams focused on video platform enhancements and responsive web experiences.
- Served as Scrum Master for cross-functional teams including frontend/backend developers, designers, QA analysts, and product owners.
- Delivered responsive video enhancements for MarthaStewart.com and MarthaStewartWeddings.com, improving key KPIs by 20%+.
- Managed sprint planning, daily standups, and burndown tracking to ensure consistent delivery cadence.
- Coordinated with SEO, AdOps, analytics, and content teams to align technical deliverables with business requirements.
Managed e-commerce and mobile development projects for small to medium-sized businesses.
- Oversaw interactive projects across WordPress, Magento, iOS, and Android platforms.
- Led requirement gathering sessions and stakeholder alignment workshops.
- Implemented lessons learned processes that reduced project risks and improved delivery outcomes.
Coordinated multiple e-commerce website development projects using various content management platforms.
- Simultaneously managed 20+ e-commerce projects using Magento, WordPress, and Drupal.
- Balanced Agile and Waterfall methodologies based on client needs and project complexity.
Conducted legal research and data analysis for specialized business intelligence publications.
- Analyzed court case data from county websites for publication in ALM's Verdict Search database.
Supported Fortune 500 clients with business relocation and IT infrastructure projects.
- Collaborated with senior project managers on business relocation initiatives including architectural design and IT requirements.
- Assessed corporate IT infrastructure and recommended system upgrades.
- Implemented wireless networks and server systems to improve facility productivity.
Gained early experience with Agile methodologies and software testing in aerospace defense environment.
- Conducted software testing using QuickTest Pro within Agile development cycles.
- Participated in four-week sprints and daily scrum meetings as part of the Software Development Life Cycle.
- Developed comprehensive test plans to identify and resolve software defects.
